If you’re launching a business or nonprofit, one of the most important—and overlooked—steps is protecting your name, logo, or slogan. But should you file a trademark or a servicemark?
The answer depends on what your business offers.
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A trademark is used when your business sells physical products—like clothing, beauty supplies, or tech accessories.
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A servicemark is used when you offer services—like consulting, coaching, cleaning, financial advising, or event planning.
Although the terms differ slightly, both protect your brand’s identity and prevent others from copying your name, logo, or marketing phrase in your industry.
Pro Tip from RBS Financial Solutions:
Most entrepreneurs today offer services—and that makes the servicemark especially important. Filing early prevents copycats and protects your business in contracts, fundraising, and online platforms.
Don’t assume your business name is legally yours just because you bought a domain or got an LLC. Federal protection comes from registration through the USPTO (U.S. Patent and Trademark Office).
We help you:
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Run a conflict search
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File the correct mark type (TM or SM)
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Maintain your brand identity over time
If you’re building a brand, protecting it is not optional—it’s essential.
“We called Imagine Clany Eco when another company cancelled on us last minute for our move-out cleaning. Clany Eco was able to book us and make it out in 2 hours and did an amazing job. We even got our deposit back.”
Thanks for providing such a helpful and timely resource! I’m looking forward to reading more of your insights. I hope this is helpful! Let me know if you’d like me to make any adjustments or provide additional options.
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